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M. Chapoutier launches campaign to finance guide dogs for visually impaired

Today, the M. Chapoutier winery announced a new program aimed at financing guide dogs for the visually impaired.

Not only will new M. Chapoutier wines help to promote awareness of a French guide dog school (EMCGA) by drawing attention to it on the labels of its wines, it will also donate €.20 for every one of the bottles sold.

In 1996, M. Chapoutier began printing its labels with Braille transcriptions as an homage to Braille pioneer Maurice de la Sizeranne who was born in Tain, where Michel Chapoutier was also born.

Click here for a press release (in French), issued by the winery, announcing the new campaign.

guide dog wine

Image via the M. Chapoutier Facebook.

One Comment Post a comment
  1. Laura Jensen #

    I love this and think it is a great idea!!!

    October 1, 2013

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