M. Chapoutier launches campaign to finance guide dogs for visually impaired
Today, the M. Chapoutier winery announced a new program aimed at financing guide dogs for the visually impaired.
Not only will new M. Chapoutier wines help to promote awareness of a French guide dog school (EMCGA) by drawing attention to it on the labels of its wines, it will also donate €.20 for every one of the bottles sold.
In 1996, M. Chapoutier began printing its labels with Braille transcriptions as an homage to Braille pioneer Maurice de la Sizeranne who was born in Tain, where Michel Chapoutier was also born.
Image via the M. Chapoutier Facebook.